Scheller Business Insights: How Data Can Transform Museum Experiences
Jan 30, 2026 —
When you walk through a museum, the path you take feels natural — guided by curiosity, aesthetics, and maybe a helpful app. But behind the scenes, that journey is shaped by decisions about layout and design that can make or break your experience. Research by Abhishek Deshmane, assistant professor of operations management, reveals how data-driven models can help cultural institutions — and other experience-based businesses — optimize these layouts to boost engagement.
