Bench2Market Talks
"The Art of Talking to Stakeholders: Taking the First Step Towards Commercialization"
Register Here for Virtual Participation
In this interactive presentation, you will learn the importance of customer discovery as a first step in the commercialization journey and how to utilize it to achieve maximum effectiveness with Melissa Heffner.
Melissa Heffner is an innovation leader passionate about human-centered research and design. She is the Program Director for Georgia Tech’s VentureLab and Co-Director of the Institute’s CREATE-X Female Founders program. As an adjunct instructor for the National Science Foundation’s Innovation Corps program and a lead instructor for Georgia Tech’s I-Corps South Node, she has taught the lean methodology to over 800 startup teams. In 2020, Melissa co-developed and co-founded the Female Founders program to provide a space for women-led entrepreneurial teams to explore a first business model, engage with an all-female coaching team, interact with successful female entrepreneurs, and receive non-dilutive funding. The Female Founders initiative is responding to the need for more equitable opportunities for women entrepreneurs.
This event is the first session in the 2024-2025 Bench2Market Talks series, created to provide commercialization guidance to the university research community. For more details on the series and the full schedule, visit https://biolocity.gatech.edu/news-and-events/b2m-talks/.
