Chris Gu

Chris Gu

Assistant Professor

Chris Gu is an Assistant Professor of Marketing in the Scheller College of Business at Georgia Institute of Technology. His research focuses on the quantitative study of the behaviors of individuals and organizations under various types of information constraints and economic structures, with the goal of improving their well-being. His current work focuses on understanding how consumers search for products under partially revealed information, how consumers adopt sustainable technologies under the influence of government policies, how companies decide about internal technology adoption and upgrade, and how social network connections influence individual crowdsourcing behaviors. He is an AMS Mary Kay Foundation Doctoral Dissertation Competition Finalist, and his research has received the ISMS Doctoral Dissertation Award.


Georgia Institute of Technology

Research Focus Areas:
  • Machine Learning

  • IRI Connection: